Google Analytics Training: Using Data To Grow Your Business

About the Google Analytics Training Workshop

In this 4h workshop you will learn how to measure which digital channels give you the best return for your marketing efforts and spend. This hands-on workshop will teach you how to leverage Google Analytics to your advantage. You will analyze one month of data for your business during this workshop and gain practical tips and insights how to utilize the data to make marketing decisions and move your business forward. This workshop is a must for every Singapore entrepreneur or small business owner who is engaged in digital advertising but not sure which marketing efforts deliver the best returns, where your customers are coming from or how to improve your website conversion.

Takeaways from Google Analytics Training Workshop

Learn which social media & other digital channels drive the most traffic to your site
Learn which channels drive the highest quality traffic
Develop an understanding about your website audience, their origin and behavior
Learn which Key Performance Indicators (KPIs) are relevant for your particular business
Learn how you can use this data to optimize your digital marketing
Learn how you can optimize your website for better conversion
Develop a helicopter view how to apply this knowledge to move your business forward

What previous Jadeways workshop participants say:

“Thank you so much for the insightful workshop. If you have any plans for a more extensive workshop to cover wider topics around digital marketing I will be interested to participate.”

Sharon | IKI

“It was a really good workshop, Franziska. Not too long, interesting and useful! I’m glad I came.”

Lucy | Feng Shui Focus

“Thank you so much! Your workshop was great. I will do more. Really well done.”

Enkhtur | Dream Cake Studio

“Franziska Grobler is amazing, approachable and thoughtful. You need this lady in your life. Thank you for putting yourself out there and providing helpful information for us hat-juggling solo entrepreneurs!”

Jennifer | Jennifer Lim Art

Requirements

Please bring a laptop, notepad and pen. Wifi will be provided. Participants are required to have Google Analytics installed prior to the workshop. Please contact the event organizer for help in this regard.