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About this Workshop

In this 4h workshop you will learn all the key aspects about how to use Google Adwords to drive traffic to your website.  This hands-on workshop will teach you how to set up your account, navigate the landscape of campaigns, ad groups, ads, keywords and conversions. By the end of this workshop you will be ready to launch your tailored adwords campaign. This workshop is a must for every Singapore entrepreneur, business owner or marketing manager, who is engaged in digital advertising.  Google Adwords allows you to target an audience that is actively searching for a particular product or service, an ideal time to ensure your business is listed in the search results.

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Takeaways

  • Set up an Adwords account
  • Underst campaigns, ad groups, ads and different keyword types
  • Learn how to use the Google Adwords Keyword tool
  • Learn about ad extensions
  • Understand Attribution Models & Setting up Conversions
  • Create your own tailored ad copy
  • Develop a helicopter view how to strategically utilize google adwords to grow your business

What previous digital marketing related workshop participants say:

“Thanks again for  the Google Analytics workshop the other week, I really learnt a lot!”

“I loved how you were able to break down using social media for a business into smaller, focused components. Having some structure to a concept dominated by chaos will be a huge advantage moving forward in the digital space.”.

“It was a really good workshop, Franziska. Not too long, interesting and useful! I’m glad I came.” .

“Thank you so much! Your workshop was great. I will do more. Really well done.” 

“Thank you so much for the insightful workshop. If you have any plans for a more extensive workshop to cover wider topics around digital marketing I will be interested to participate.” 

“Franziska Grobler is amazing, approachable and thoughtful. You need this lady in your life. Thank you for putting yourself out there and providing helpful information for us hat-juggling solo entrepreneurs!” 

 

Requirements

Please bring a laptop, notepad and pen. Wifi will be provided.

 

About the Instructor

Franziska Grobler, Founder & Director of Jadeways Solutions, is currently working with a range of entrepreneurs to focus their online and offline marketing efforts on achieving more sales.

Franziska previously worked in the automotive retail industry, heading up Sales & Marketing for 11 years. Besides managing the traditional above and below the line marketing spectrum from A to Z for up to 100 retailers such as Mercedes-Benz, Audi and Toyota, she also spear-headed some really exciting marketing and sales integrated digital transformation projects such as Point of Sale & CRM System roll-out and utilization, the set up of virtual sales departments, online vehicle search engines and national lead management call centers.

She now draws on her extensive retail and brand marketing exposure, experience and knowledge.

 

Refund Policy

To ensure commitment as well as maximize input and output for all participants no refunds will be made for cancellations within 7 days prior to the event.