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About this Workshop

This workshop was designed in response to recent survey results showing that 50% of entrepreneurs feel their social media activities yield greater awareness but not enough sales. There are strategies & tactics that can be used to focus and align social media activities and related processes on driving more sales. This workshop will guide you through a 3 step process on how to optimize your social media efforts in order to drive more sales. If you are an entrepreneur or small business owner who is not aiming to become a social media influencer but would like to leverage social media marketing to drive sales – then this workshop is for you.


  • Develop a helicopter view of the social media landscape
  • Analyse your product & audience fit against the platforms
  • Learn the essence of Social Media Marketing
  • Identify sales driver opportunities for your business
  • Define & understand key measurements to monitor success
  • Develop a plan how to implement & manage


Please bring a laptop, notepad and pen. Wifi will be provided.

About the Instructor

Franziska Grobler, Founder & Director of Jadeways Solutions, is currently working with a range of entrepreneurs to focus their online and offline marketing efforts on achieving more sales.

Franziska previously worked in the automotive retail industry, heading up Sales & Marketing for 11 years. Besides managing the traditional above and below the line marketing spectrum from A to Z for up to 100 retailers such as Mercedes-Benz, Audi and Toyota, she also spear-headed some really exciting marketing and sales integrated digital transformation projects such as Point of Sale & CRM System roll-out and utilization, the set up of virtual sales departments, online vehicle search engines and national lead management call centers.

She now draws on her extensive retail and brand marketing exposure, experience and knowledge.

Refund Policy

To ensure commitment as well as maximize input and output for all participants no refunds will be made for cancellations within 7 days prior to the event.

Register here.